The sudden convergence of digital, social and mobile spheres creates opportunities to connect customers, employees and partners in new ways to create business value. This paper looks at three aspects of social business: empowering employees through value, engaging customers as individuals, and amplifying innovation with partnerships. It describes social business patterns that can be quickly applied to realize business results. In today’s global, mobile business environment, now is the time to begin the transformation to social business. This paper explores how to get started. It describes key business processes to transform in order to lead in this new, connected era and achieve lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Case studies of social business transformations in the jewelry manufacturing industry are included.

Author: Anne B. Miller